Hungama will be Dailymotion's anchor partner and business associate for the India operations. Hungama Mobile would also take the Dailymotion community to the mobile consumer where video consumption is already high and will grow rapidly once 3G is introduced later in the year.
Neeraj Roy, MD & CEO, Hungama Mobile said, "We are delighted to partner with Dailymotion which has already made a significant presence globally in a limited time of three years. We believe that platforms such Dailymotion would be ideal for discovering video content across UGC, creative and premium licensed and we would like to enable that across internet and mobile. We are confident that this tie-up will create a huge impact in the Indian online video sharing market which is already showing signs of growth." Hungama Mobile deals with over 250 leading media and entertainment companies and is enabling their content across carious digital platforms.
"India is an important market for us because of its diversity. India's internet users will truly enjoy high-quality HD videos on DailyMotion.com. Hungama Mobile with its strong foothold in India will be able to guide us in taking our vision forward." added Didier Rappaport, Co-Founder, DailyMotion.com.
India is the fourth largest internet market in the world, accounting for approximately 15 per cent of all new traffic online. Total internet users are 52 million and expected to grow to over 200 million over the next 4 years. India is also the second largest mobile market with over 290 million consumers and is adding 8.5 million consumers each month. It is estimated that approximately 47 million consumers access the internet on their mobile phones from India.
