The country’s second largest car maker, Hyundai Motor India Ltd (HMIL), today launched its new corporate identity to ensure uniform brand identity across the globe.
“HMIL plans to implement the corporate Identity at all its 320 Hyundai outlets with the initial phase ending in December 2010 covering 204 outlets. This will include dealerships, sales, service & Advantage (used car business) outlets,” Hyundai Motor India said in a statement.
The remaining outlets would get the new corporate Identity by end of 2011, it said.
The new corporate identity would be reflected through the main fascia, entrance gate and projecting sign at all main customer touch points.
“At HMIL, we recognise the significance of communicating a strong and distinctive brand image, especially at our dealerships, which are very important touchpoints for customers to experience the brand and our products. I am confident that our new corporate identity will be able to position a strong brand recall in customers’ minds,” HMIL MD and CEO Hang-Woo Park said.
The new Corporate Identity implementation will lead to the establishment of a consistent and enhanced global brand image of Hyundai across India and provide a better and easily recognisable retail environment for its customers, the statement added.
