Hyundai plans to make the transition through improved customer experience

The company says it has yielded benefit in terms of less lead time, high enquiry tracking, better accessibility, providing unique experience to customers and serving them in a targeted manner

At the recent Auto Expo, Hyundai launched a portable bin that would be a part of every car rolling out of its factories from this month, as it hitched its wagon to the government’s clean-up campaign Swachh Bharat Abhiyan. While automakers are never short of CSR initiatives, for Hyundai Motor India Limited (HMIL) the “swachh can”—made in response to a survey where respondents unanimously sought cleanliness outside and within the car—is an innovation that reflects its push to reposition itself as a “modern premium brand”.
 
Puneet Anand, senior general manager and group head, marketing, HMIL, says building brand preference