| I want to do away with hierarchy: Balki |
| Sumana Guha Ray / Mumbai December 14, 2007 |
| Ending months of speculation, R Balakrishnan, popularly known as Balki, was appointed chairman and chief creative director of Lowe India yesterday. Sumana Guha Ray caught up with the adman and film-maker, who has been with Lintas (which later came to be known as Lowe-Lintas) since 1994. Excerpt: How does it feel to be promoted to the post of chairman from national creative director? How will your role change? Everything remains the same. Just that I will no longer be able to blame anyone about mistakes anymore. I will have to bear the burden on my shoulders. What changes are you going to bring about to the way the business is run at Lowe India? I want to do away with the hierarchical system that exists in the agency. I don |
