Ice cream makers launch hot offers to boost summer sales

Ice cream makers in the state are putting in their best efforts to woo customers in the summer, when sales almost double.

Per capita consumption of ice cream in the state is estimated to be around 400 ml a year compared with the national per capita consumption of around 140 ml per annum.

The per capita consumption of ice cream in Ahmedabad is the highest among all Indian cities. Vadilal has come out with a number of offers for consumers on party packs, candies and cups this summer.

"In party packs, we have 'Buy one get one free offer' on almost 20 flavours. We have the same offer on kaju draksh cups. We have a special offer price of Rs 10 for Butter scotch Supreme, Fresh Mango, Fresh Strawberry, Fresh Pineapple and Fruit Bonanza cups. We also have schemes on Cone No One and Bombay Candy, wherein the consumer gets Tango Dolly free," said Rajesh Gandhi, managing director, Vadilal Ice Creams.

"This summer, we are focusing more on northern territories and we are fully prepared to achieve the targeted growth," Gandhi said.

Amul has also launched a 'buy one get one free' scheme, offering two party packs for Rs 100 in its Keshar Krackle, Fruit Bonanza, Alphonso Mango, Santra Mantra, Tutti-Fruti and Fresh Pineapple.

"This summer, we have launched a special flavour, Kiwi Passion, under our Double Sunday brand," said Khushrau Aibara, assistant sales manager, Gujarat Co-operative Milk Marketing Federation.

"Havmor Ice Cream has launched lots of schemes. We have a 'buy one get one free' offer in four different varieties of party packs and Butter Scotch Topocone, Mango Dolly, Strawberry and Sundae. we offer kaju ice cream cup for Rs 10 and Mini Chocobar, Ringo Bingo Cone and Kacchi Keri Ice Candy for Rs five," said Pradeep Chona, director, Havmor Foods Pvt Ltd. Havmor has launched four new exclusive varieties in tub.

The new varieties are French Vanilla, Black Current, Ice Cream Pudding, Hazelnut Pista Kulfi and Fresh Mango ice cream made from fresh Alphonso mangoes, the company said.

Kwality Walls is at present concentrating on Viennetta, Sundaes and Cornettos in the premium range and Feast for the Youth and Max for the economy class.