 "ICICI Prudential now has 'business verified' Whatsapp account for customers")
The fast-paced integration of popular text and media messaging service, WhatsApp and financial services is underway. ICICI Prudential Life Insurance Company (ICICIPRU) recently partnered with WhatsApp to launch customer services and is the first insurance player in the country with a ‘business verified’ account.
Over the past six months, several insurance companies have launched WhatsApp communication channels for their customer-facing operations, and are looking to develop more tools and capabilities.
Companies like both general and life insurance arm of Future Generali, Tata AIA Life and Bharti AXA Life insurance amongst others are using WhatsApp to deliver customer services of one
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