ICICI Ventures invests Rs 1 bn in women's legwear brand Go Colors

According to estimates, the bottom-wear market is expected to grow at 20-25% per annum

ICICI Ventures on Thursday announced that it has executed definitive agreements to invest Rs 1 billion in Go Fashion India Private Limited, the company that owns popular women’s bottom-wear brand, Go Colors. 

This marks the fifth investment from ICICI Venture’s fourth PE fund, India Advantage Fund Series 4. This investment is ICICI Venture’s first retail apparel investment in the past decade. The venture has over $4.25 billion worth of investments spread across four business verticals.

Prashant Purker, Managing Director & CEO of ICICI Venture said, “Go Colors operates in a highly unorganised high growth market of women’s legwear with increasing