Idea Cellular launches 4G services in UP East

4G services to be expanded to Varanasi, Allahabad this month, 23 more towns in circle by March

Private cellular operator Idea has launched 4G services in Lucknow and Kanpur towns of Uttar Pradesh (East) circle.

The company's 4G services would be expanded to other major towns of Varanasi and Allahabad within this month and by March it will cover 23 additional towns in the circle.

"Over the last one year, Idea has more than doubled its mobile broadband network on 3G/4G platform and now covers over 50% of India's population," Idea Cellular COO (corporate) Anish Roy said here.

"Idea has been the fastest growing operator in UP East. We now have over 10 million customers in the