The hotel, which was earlier run by ITC Group under the name Park Sheraton, has been re-branded under the brand Crowne Plaza, an upscale hotel brand from IHG catering business travellers.
This is the second IHG hotel in Chennai, whereas the first one was the Holiday Inn Express Chennai in Mahindra World City, in the outskirts of Chennai city.
"Located in the city's central business district and taking the site of the existing Sheraton Park Chennai, the hotel bears additional significance for IHG as it was originally the site of the company's first Holiday Inn to open in India in the 1970s," said a company announcement.
As a business travel focused brand, Crowne Plaza Chennai Adyar Park is equipped with a 24-hour business centre and a meeting space including a ballroom which can seat 500 people.
Shantha de Silva, head - South West Asia, IHG said, "Chennai has a great potential for growth in tourism and hospitality." Elaborating on the expectations of the new launch, she said, "...we are working together with Adyar Gate Hotels Limited to launch our Crowne Plaza brand here to cater to the increasing number of business and leisure travellers."
Manish Goyal, joint managing director, Adyar Gate Hotels Ltd said, "The hotel has great potential to increase its share of business through a new and improved corporate and leisure focus and we're confident we found the right partner to deliver these great guest experiences."
There are currently eight Crowne Plaza hotels and resorts open across India and five additional hotels due to open in the next three to five years.