 "Peter Betzel")
In its effort to be closer to customers in India, home furnishings brand Ikea is set to open its first city store in Mumbai. The store, spread across 80,000 sq ft, is smaller compared to its other two big box stores in Hyderabad and Navi Mumbai.
As the pandemic hit, customers have turned to ordering online and Ikea now sees about a third of its overall revenue coming from online sales, both in India and globally. In an exclusive interview with Sharleen D’Souza, Peter Betzel, chief executive officer and chief sustainability officer of Ikea India talks about the company’s expansion
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