Business Standard

Import Hitch Dents Camry Show

Image

K Giriprakash BUSINESS STANDARD

A slight delay in import of completely built units (CBUs) affected sales of Toyota-Kirloskar Motor Company latest showpiece, Camry, in November but the company said it is on target of achieving sales of 1,000 cars in 12 months.

Company officials said the delay in import from Japan was largely because of higher demand for the car in that country. The officials said they have sold 214 cars since its launch in October.

In October, 111 Camrys were sold, while in November, 103 Camrys were sold. But the sales have picked up in December, the officials said.

Toyota-Kirloskar Motor Company had earlier said it plans to sell 1,000 cars of its newly launched mid-class luxury sedan, Camry in the first 12 months itself and expects to have a 20 per cent market share.

 

Officials said the costlier version of the car, V3, which is priced at Rs 18.45 lakh, constituted around 90 per cent of the total sales.

The V1 model is priced at Rs 17.95 lakh. The V3 model has leather upholstery, while V1 has fabric upholstery.

The completely built unit (CBU) car is being imported from its Japanese facility and the import duty on the car is around 150 per cent.

The total market size of the mid-size luxury sedan is around 5,000. This segment registered a 40 per cent to 45 per cent growth during September, 2002 to around 350-400 cars compared with around 250-300 cars during the same month in 2001.

Toyota Motor Corporation has sold over 8 million units of Camry since its launch in 1983. According to the company, Camry has been the best-selling car in the US for the last four years and is sold in more than 100 countries. It is currently manufactured in 8 countries.

The 2.4 litre engine has a four-speed manual transmission and electronically-controlled suspension.

It is equipped with advanced collision safety body as well as dual stage supplemental restraint system airbags for the front seats and curtain shield airbags for the rear seats.


Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Dec 06 2002 | 12:00 AM IST

Explore News