In-app gaming merchandising firm Rucept raises undisclosed seed fund

The company's products increase engagement, retention, and profitability for studios and creators.

Rucept, an in-app merchandising platform for video games, has raised an undisclosed amount of seed funding led by Arka Venture Labs with participation from Silicon Valley investors. The company will use the fund to expand its team, operations and infrastructure.

Rucept enables game creators to display custom merchandise and blockchain-based digital merchandise inside apps or websites. It increases engagement, retention, and profitability for studios and creators. The company said it works with US-based studios Electronic Arts and Disney and has a growing list of clients across the globe.

Merchandising for movies is a $60 billion market and most of it is for