In corporate rat race, V G Siddhartha made his mark as 'nice guy' CEO

The 60-year-old Siddhartha is untraceable. According to his driver, he got off his car near the Netravati River near Mangaluru on Monday evening and never returned

Soft-spoken, polite, and uninterested in the limelight is how most who have known V G Siddhartha, chairman and managing director of India’s first home-grown national coffee chain, Café Coffee Day (CCD), describe the entrepreneur, who is now missing since Monday evening as speculation mounts on his disappearance.

While his wife Malavika Hegde is daughter to S M Krishna, the former chief minister of Karnataka, it’s an association that Siddhartha detested to draw up on or refer to, even instructing his public relations team to ensure such references were strictly to be avoided while promoting his brand and companies.

The 60-year-old