Challenges galore for Sanket Ray, Coca-Cola's new head for India & SW Asia

With the Covid-19 pandemic shattering the country's economy, resulting in mass layoffs and salary cuts, the cola major is now facing faltering sales and an overall slowdown in consumption

The recently announced global restructuring of the world’s largest beverages firm – The Coca-Cola Company – is aimed at imparting more agility to the century-old business. It will bring a fresh pool of younger leaders at the helm of affairs at newly formed operating units across the globe. For Sanket Ray, however, the president-elect for India and South-West Asia operating unit, the move brings an additional benefit. Apart from a promotion, Ray will also get a homecoming four and a half years after he had to sail in search of greener pastures.

With the turn of the year, Ray, the