The Indian Premier League (IPL), floated by the Board of Control for Cricket in India (BCCI), has dampened the advertisement pitch of upcoming cricket properties.

<tr><td><p class='TableClas'></p><P class='TableClas'><DIV CLASS=rightDiv><script language="JavaScript">
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		<script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
		</script> </DIV><p class='TableClas'>Though the DLF-sponsored IPL was a hit with the advertisers, companies are not very enthusiastic to buy commercial time of upcoming cricket tournaments. The June 1-concluded IPL earned SET Max, the official broadcaster of the twenty over cricket format, around Rs 300 crore. ESPN, which will broadcast the Asia Cup starting on June 24, has roped in just four sponsors

In love with IPL, advertisers abandon upcoming tourneys

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