In online advertising, focus on results more than process: MainAd execs

India is a promising country, with high Internet penetration and transactions, said Marino Gualano

Attribution is the difference between working in a proper way or messing up in programmatic, Marino Gualano and Larraine Criss tell Ritwik Sharma.

How has been your journey in India?

Marino Gualano: We have been in India for 10 since and have two offices here, in Trivandrum and Gurugram. Our core business is retargeting, with our technology built together in the last two years with a team of Google who’s developing machine learning (ML). We are now for the second year in a row with Google’s ML technology when it comes to adtech industry.

India is a promising country, with