In protest against Reliance, salesmen warn kiranas of supply disruptions

Company's deeply discounted offerings were prompting more stores to order their digitally from JioMart Partner app, posing an existential threat to more than 450,000 company salesmen.

India's household goods salesmen have threatened to disrupt supplies to mom-and-pop stores if consumer companies provide products at lower prices to Reliance Industries, according to a letter seen by Reuters. 

Reuters reported last month Indian salesmen representing companies such as Reckitt Benckiser , Unilever and Colgate-Palmolive said their sales had dropped 20-25% in the last year as mom-and-pop stores were increasingly partnering with Indian billionaire Mukesh Ambani's Reliance. 

Ambani's deeply discounted offerings were prompting more stores to order their digitally from his JioMart Partner app, posing an existential threat to more than 450,000 company salesmen who for decades