Maruti Suzuki Chairman R C Bhargava has made a strong pitch to the government for incentivising the use of alternative technology such as hybrid, CNG, ethanol and biogas for small, affordable cars, so that consumers in the “Bharat market” have an alternative to the costlier electric vehicles (EVs) which are currently out of their reach.
Bhargava also made a contrarian call, saying that small car (below Rs 7.5 lakh) sales will continue to grow for a long time to come, because over 200 million two-wheeler customers are waiting to upgrade to cars. The shrinking of its share in the overall