Increasing real estate price a challenge for affordable hospitals: Apollo

Increasing real estate price is a challenge for setting up quality, affordable health care infrastructure in the rural area, says Prathap C Reddy, chairman of Apollo Hospitals Group. He said that its Reach initiative, aimed at affordable health care for rural population, has been finding it difficult to get adequate real estate at affordable cost. 

While it would have required below Rs 100 crore to establish a small hospital in rural area when the concept was announced, now the costs have gone up, he said.

However, the company is looking at overcoming some of these challenges through digital technologies and others. 

“Previously the