 "Robert Fisser")
While the gaming market in India is not huge, the company has always had a dedicated team for the country as local content is a key to success, says Robert Fisser, general manager, Sony Computer Entertainment (West Asia, Africa, Turkey and India), in an interview with Harsh Vardhan. Edited excerpts:
Considering the small market, how important is India for Sony globally?
India is the market for future and we are here to capture the huge potential that India has as a market. At the moment, India does not appear in the priority list for gaming products. It's not there in the top 10 or top 20 globally. We believe in India as a market. It will take time but the market is actually starting to get a shape.
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So, what is your strategy for India?
It's a long-term game. We have a facility for producing the disks, we have good arrangements with local content developers and we have a dedicated team for the market. In any market, local content is a key to success. Content developed in India is also sold in other countries as there are Indians staying across the world. The focus will remain there.
Is the poor internet speed one of the main handicaps here?
Internet and speed play important roles for gaming to be a success. It's not just the one person, it's the connectivity. However, things are looking better these days. Gaming as an industry will benefit once these barriers are removed.
Which is the biggest market for Sony's gaming products?
The US, undoubtedly.
