Images of raging protests against Chinese goods appear to have pushed the country’s third-largest smartphone player, Vivo, to temporarily step back from its title sponsorship of the Indian Premier League (IPL).
On Tuesday, officials of the Board of Control for Cricket (BCCI) said that Vivo had decided to pull out of the IPL’s title sponsorship for a year.
Vivo declined comment on the matter but the cricketing body, officials said, was seeking a one-year replacement for the brand since it could make its way back next year.
This arrangement, they said, would be for three years, stretching from 2021 to