The Indian market contributed 12 per cent to Amazon Prime Video’s Lords of the Rings: Rings of Power premiere viewership, according to data from Ormax Media, a Mumbai-based media analytics and consultancy firm. The show achieved over 25 million global viewers on its first day, the over-the-top (OTT) platform said on Monday, marking the biggest premiere in its history.
The show debuted on Friday in over 240 countries and territories, including India.
According to Shailesh Kapoor, co-founder and chief executive officer, Ormax Media, nearly 7.3 million people from India tuned in to watch the show between Friday and Sunday. This