What do you ask the chief executive of a newspaper company that is routinely called names by the President of the US? But the ‘failing’ The New York Times Company (NYT) has never been in better shape. Just over a billion dollars of its $1.75-billion top line (FY18) comes from subscription; 40 per cent of this is digital. It has roughly 5 million subscribers, 3.2 million of them digital. It hired 1,700 journalists at a time when the rest of the US newspaper industry has been shrinking. Mark Thompson joined NYT from the BBC in 2012 and is credited with