India Inc clearly divided over super apps to reach their customers

Though the Tatas are betting on its super app Tata Neu, experts say super apps work best in regulated markets like China

Corporate India is clearly divided over the best way to reach their customers — should they build a one-stop super app straddling various segments, or should they have standalone apps with focus on ease of usage?

The Tata Group, which launched its app Tata Neu yesterday and also Paytm have chosen the former, while telecom major Bharti Airtel has gone for the latter model. Building digital platforms has become a big focus for large companies to build valuations which can be monetised at hefty premiums.  

Tata Neu will offer a range of services from travel to groceries to electronics, hotel stays, jewellery,