India is still an underserved market, says Tetra Pak's Ashutosh Manohar

Be it through social media, or the product pack, the consumer wants to 'talk' to brands, not be 'spoken to', says Manohar

Packaging, from being just a visual differentiator, has become central to brand strategy today. How is that change determining Tetra Pak’s development plans?

The food and beverage industry is embarking on its biggest transformation in decades, leveraging new technology to improve food quality, increase plant efficiency and boost productivity. Digital transformation is the central part of Tetra Pak’s strategy as well, and we are working with our customers and technology partners to embrace Industry 4.0. 

Some of the things that we’re working on include automated quality control, augmented reality remote support and predictive maintenance. With the help of such interventions, we are