As the Cannes Ad Fest, the annual global advertising festival, currently on in the French resort town, ambles on, it would be interesting to know how the Indian contingent has done vis-à-vis international peers.
While countries such as the US, UK and Brazil remain global powerhouses when it comes to advertising, India can take heart that it ranks second to Australia in terms of metals’ tally within the Asia-Pacific (APAC) region. With over 80 metals so far at the festival, Australia has the highest number of metals within the APAC region. India, on the other hand, has a tally of