Despite being one of the fastest growing mobile phone markets in the world with a subscriber base of well over 500 million, India's performance in the mobile advertising category was dismal at Cannes.
Out of a total of five entries from India, not even a single one made it to the shortlists announced on day two. Have Indian agencies cracked the mobile advertising code?
While online advertising has grown in India with digital agencies emerging as specialists, mobile advertising is something that Indian agencies have yet to master.
