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Suppressed demand in the consumer PC space pulled down PC sales in India by 8.3% on a quarter-on-quarter basis, said research firm IDC. According to the IDC Quarterly PC Tracker, Q3 2013 the overall India PC shipments stood at 3.24 million.
“July and August were noted to be upbeat as lower tier channels stocked up owing to exchange rate pressures. However, excess stock mixed with poor end user demand weakened channel buying in September,” said Manish Yadav, Market Analyst, IDC.
Despite constrained spending, back-to-school season and festive demand starting Onam did drive pockets of investment amongst consumers, particularly around Portable PCs.
On a year-on-year basis Q3 2013 sales grew by 8.4% over primarily due o uptick in the commercial space. Uptake on commercial volumes owing to fulfilment around large education projects, has led to the contribution of this segment to rise to around 59% against their share of nearly 50% seen a year ago.
Kiran Kumar, Research Manager at IDC, “Special education projects in states like UP & Tamil Nadu and a much delayed spending in the year from the BFSI segment have largely skewed the overall growth in Q3 towards commercial segment.”
In terms of vendor share, HP sustains its lead with 32.3% share, yet again accounting nearly one-third size of the India PC market in Q3 2013.
“HP continued to receive a boost in shipments as part of a large education project in UP. Also, their ability to maintain better pricing against competition tied with aggressive marketing campaigns on both desktops and portable PCs, helped them scale up their dominance in the India PC market”, adds Kumar.
Lenovo secured second place with a share of 13.6% in Q3 2013.
“Their consumer PC business grew at a striking 44.5% over Q2 2013. Focus on expanding channel reach mixed with dominance in AIOs and a growing share in modern retail helped them drive shipments in Q3”, said Yadav. Dell took third spot with market share of 11.8%.
| Vendor Share - India Overall PC Market, Q3 2013 (% of Shipments) | |
| Hewlett-Packard | 32.3 |
| Lenovo | 13.6 |
| Dell | 11.8 |
| Acer Group | 10.5 |
| Others | 31.8 |
| Total | 100 |
| Source: IDC Quarterly PC Tracker, Q3 2013 | |
