India is emerging as a favourite destination across various tourism themes. A country brand index (CBI) 2008 survey, conducted by FutureBrand — a leading global brand consultancy — in conjunction with public relations firm Weber Shandwick’s Global Travel & Lifestyle Practice, India ranks second in value-for-money index.
CBI is a comprehensive study of approximately 2,700 international business and leisure travellers from nine countries, which examines how countries are branded and ranked according to key criteria and identifies emerging global trends in the travel and tourism industry, which accounts for $5.9 trillion of economic activity worldwide this year and more than 238 million jobs.
Australia earns the coveted spot as the world’s top country brand for the third-consecutive year. Rising from its sixth place ranking last year, Canada is ranked the second and the United States remains at the third position.
