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Aditya Birla Fashion to buy 51% stake in House of Masaba for $12.14 million

ABFRL picked up a 51% stake in luxury wedding wear brand Sabyasachi in January last year, while Reliance Retail bought 52% of designer label Ritu Kumar in October

Aditya Birla Fashion and Retail, ABFRL
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Reuters
India's Aditya Birla Fashion and Retail (ABFRL) said on Friday it would buy a 51% stake in House of Masaba Lifestyle for about 900 million rupees ($12.14 million), as it seeks to strengthen its presence in the fast growing segment.

Top Indian retailers ABFRL and billionaire Mukesh Ambani-owned Reliance Industries Ltd's retail unit have gone on a shopping spree for premium brands over the past year as they compete for a stronger foothold in the fashion space.

ABFRL picked up a 51% stake in luxury wedding wear brand Sabyasachi in January last year, while Reliance Retail bought 52% of designer

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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