Sheelu, a beauty professional used to work at a salon in Delhi. Last year, just before the devastating coronavirus pandemic hit the country, Sheelu had joined as a service professional at Urban Company, India and UAE’s largest tech-enabled home services marketplace. This decision to join the online marketplace turned out to be good for her as soon the pandemic pounded the business of beauty salons across the country.
“I am happy that I made that decision on my friend’s recommendation,” said Sheelu, 28, who lives in Indirapuram in Delhi NCR. Her income increased considerably, which is 2-3x of her previous