The plea of India's largest homegrown e-commerce firms such as Ola, Snapdeal and Flipkart to the government for protecting them from global competition may have fallen on deaf ears, as the centre is gung-ho over the idea of attracting investments from wherever it wants to come.
"Not a single sound or whisper of protectionism is being heard in India, it's only being heard in developed economies outside. That in itself is a tribute to the fact that India is willing to accept investment from wherever the investment wants to come," said Arun Jaitley, Minister of Finance, at the Make in India