India's largest cola brand Thums Up to make international debut in March

The move is aimed at taking Thums Up to the $1-billion club of Coca-Cola's global brands by 2020

India’s largest home-grown cola brand Thums Up is all set to make an international debut in March. Thumps Up will now be produced and marketed in Bangladesh, Sri Lanka, and Nepal, where brand owner Coca-Cola already has its manufacturing facilities. The brand will also be supplied to Bhutan.

The beverage major plans to test the product in its South Asian markets to analyse its acceptance before taking it to other countries. “Coca-Cola has brought global brands to India, but now we want to see how an Indian brand, which has done well in the country for the past 40 years,