 "India's Online Food Delivery business in 2014 stood at Rs 350 Crore")
This growth has triggered a massive influx of investments into online food delivery services such as Swiggy which has raised $18.5 million in two rounds during 2015.
Even restaurant discovery portal Zomato, which leveraged its large base of restaurants in the country, launched its food ordering service ZomatoOrder in April 2015.
Apart from food ordering apps, hyperlocal delivery services such as Roadrunnr -which attracted an investment of $11 million in June 2015 and Delyver which was acquired by BigBasket in the same month, have latched onto this growth.
The App-based taxi aggregator market on the other hand grew to Rs 600 crore and made up 30% of the online services market while online entertainment ticketing made up 49% at Rs 990 crore.
The grocery delivery segment made up just 6% of the overall online services market, yet players such as BigBasket and PepperTap raised investments totalling $60 million so far in 2015.
The IAMAI report added that the online services market in India grew at a CAGR of 73% since 2010 and was valued at Rs 2,025 crore at the end of December 2014.
Still a long way to go
While growing at a slower pace which could signify maturity, India's e-tailing sector grew from Rs 2,372 crores in the year 2010 to Rs 24,046 crore by December 2014, over ten times that of online services.
