India's plant-based meat market likely to touch $500 mn in three years

The country's plant-based meat market is estimated at $30-40 mn

Kritika Ahuja calls herself a “flexitarian”: A vegetarian, who regularly enjoys chicken and meat, mostly away from the eyes of her vegetarian parents.

“I started eating chicken while I was in school and though I liked the taste, there was always guilt attached to the indulgence. Over time that guilt grew from hiding from my parents to larger questions like animal cruelty.”

For many flexitarians like Ahuja, mock meat has become the perfect way to satiate their craving and assuage the guilt that comes with consuming non-vegetarian food.

Ahuja shifted to mock meat after trying fast-food chain Burgrill’s green meat pounder that was