India's women entrepreneurs quickly changed business for survival: Survey

Women-owned businesses saw a sharp decline in revenue: 73 per cent reported being negatively impacted by the pandemic, and almost 20 per cent were nearly wiped out

Most female entrepreneurs in Indian cities were quick to change their business model and predict their operations will survive after the coronavirus pandemic ravaged revenues, according to a new study.

Bain & Co Google, and AWE Foundation surveyed almost 350 women entrepreneurs and small businesses and found that 54 per cent had already made business shifts -- including new products or services -- and another 24 per cent planned to change by December. About 90 per cent said they believe they will survive the crisis.

Covid-19 had a disproportionate impact on women all over the world. In India, which has