India strikes a chord at Cannes

India's low number of entries is in keeping with the overall trend visible at the festival: Experts

The hunt for metals (industry parlance for awards) has begun in right earnest for most Indian advertising agencies at the ongoing Cannes Ad Fest. 
 

With over 50 shortlists across categories such as outdoor, print and publishing, promo and activation, public relations (PR), direct marketing, Glass Lions and Innovation Lions, Indian agencies are hoping to convert at least half of them into awards. Last year, India had taken home 28 metals, making it one of the best years for the country. 
 

Agency executives that Business Standard spoke to said the year has begun on a positive note for the Indian contingent,