Indian advertising market to grow 16% in 2022, touch $11 billion: Report

The Indian advertising market will remain the fastest-growing in the world over the next two years, a new report by Dentsu International, released on Thursday, said.

With a growth rate of 16 per cent in 2022 and ad spending that will increase by 15.2 per cent in 2023 and 15.7 per cent in 2024, India will surpass markets such as China in terms of rate of growth, the Dentsu “Global Ad Spends Forecasts” said.

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said.

Despite the second wave