Indian cos mustn't get caught in covid co-morbidities: Kumar Mangalam Birla

Likens the way Covid impacted those with hypertension, diabetes etc, with the business shocks it delivered, while asserting that enterprises aren't genetically predisposed towards co-morbidities

Aditya Birla group chairman Kumar Mangalam Birla has asked India companies to remain cautious and keep an eye on all the financial parameters so that they can effectively face any crisis like the Corona pandemic. While asking companies not to worry about sharp volatility in prices, Birla said companies must make sure that they do not get caught in any "ço-morbidities'    

In a web post, Birla drew parallels between the way Corona hit people with measurable and identifiable co-morbidities such as diabetes and hypertension, and the shocks the pandemic delivered to businesses. 

"(This analogy is) Partly applicable, since co-morbidities take away