Indian e-commerce sales could grow by up to 60%, hit $84 bn in CY21: study

EasyEcom report predicts 32-68% spike in festive season demand; electronics the top category in this space, with 34% share of GMV in CY2020, likely to hold fort going forward

Omnichannel inventory management and e-commerce solution provider EasyEcom has released a predictive analysis report on the state of e-commerce in India for the Calendar year 2021. The study has been prepared after analysing the data around online sales during 2019 and 2020, according to a press release issued by the organisation.

As per the findings of the report, total e-commerce sales for the Calendar year 2021 are estimated to clock $67-84 billion, up significantly from $52.57 billion attained in 2020, and $40.44 billion in 2019.

The study further states that e-commerce sales during the festive season have been consistently rising during the