E-commerce firm Amazon India said that more than 70,000 Indian exporters part of its Global Selling programme are geared to showcase several ‘Made in India’ products to global customers during the annual Black Friday and Cyber Monday (BFCM) sale. Indian exporters are launching over 52,000 new products on Amazon’s global websites for the upcoming holiday season. The Black Friday and Cyber Monday sale starts on Thursday, November 25 and ends on Monday, November 29.
“The BFCM sale marks the beginning of the global holiday season. Coming right after the festive season in India, it has traditionally been a key growth