Amazon woos Indian exporters to sell products on Black Friday sale event

US e-commerce giant cuts subscription fee for new exporters joining Global Selling programme

Indian exporters will present millions of products to Amazon customers worldwide during the e-commerce firm’s annual Black Friday and Cyber Monday (BFCM) annual shopping event November 24 to 28.

Using the company’s Global Selling programme, exporters will launch thousands of new products on Amazon’s global websites. The products are across categories including home and kitchen, toys, apparel, health and personal care, jewellery and furniture.

Traditionally, businesses in India witness massive sales during Diwali. “In the US, the shopping season starts now and Black Friday is the largest shopping (event),” said Bhupen Wakankar, Director, Global Trade, Amazon India, in an interview.