Indian fashion e-commerce to grow four-fold to $30 bn by 2020: Study

Study adds two of every three products sold would be branded apparel

India's online fashion commerce market is expected to grow four-fold to $30 billion (nearly Rs 2 lakh crore) by 2020. And, two of every three products sold would be branded apparel, says a study by The Boston Consulting Group (BCG) and Facebook.

Currently, $7-9 bn of the $70 bn India fashion market is digitally influenced. All this digital change is happening on mobile phones, with as many as 85 per cent of online apparel shoppers preferring this over any other device.

The joint study says it expects fashion to be the first category that most people buy online by 2020.