Indian fitness wearable firm GOQii heads to Japan, aims for 10-mn user base

GOQii seeks to launch local presence across Japan and Malaysia through Mitsui

After tapping the casual fitness enthusiast market, fitness wearable company GOQii has now chalked out an aggressive strategy to channelise its investments to launch new devices and get into newer geographies.

In late November, the four-year-old start-up, founded by Vishal Gondal, raised around $33 million from a clutch of investors, including Japanese conglomerate Mitsui & Co, which has previously backed hospital chains Columbia Asia and IHH, a Malaysian hospital chain that had acquired Fortis Healthcare earlier this year. 

Gondal is planning to take GOQii to Japan through Mitsui, as well as the store partnership with Rohto Pharmaceutical, over the next