Indian Hotels boosts online revenue with digital push, 24-hr command centre

The Tata hotel chain's tech platforms and round-the-clock command centre have helped in attracting digital natives

The Indian Hotels Company (IHCL) may not have been the first-mover to the digital game in hospitality but a concerted push orchestrated over the past year has led to a 27 per cent boost in its online revenue, 30 per cent increase in room bookings, as well as additional dining reservations of 25,000 tables over the past nine months. 

Chinmai Sharma, chief revenue officer for the Taj group of hotels, said the new tech platforms – which include revenue management systems, table management systems, and a cloud-based integrated architecture for better guest recognition – all integrate together in a command