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Indian Hotels to expand Vivanta brand

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BS Reporter Chennai

The Indian Hotels Company (IHCL), the Tata Group firm which runs the Taj Group of Hotels in the country, is planning to double its ‘Vivanta by Taj’ hotels to 50 from the current 23 hotels in the next 4 years.

IHCL on Monday inaugurated Vivanta by Taj hotel at Begumpet. A five-star hospitality hotel positioned in the upper-upscale segment, the hotel was built with an investment of Rs 150 crore. The 181-rooms hotel, the first Vivanta and Taj's fifth property in the city, offers over 7,000 sft of space for various activities.

“We have launched the Vivanta brand in September 2010, and have opened 23 hotels under the brand since then. We are planning to open another 11 Vivanta hotels by the next financial year, and have 50 hotels in the next four years,” said managing director and chief executive of IHCL, Raymond N Bickson.

 

The hotels would come up across India, including in Amritsar, Nagpur and Guwahati, and at popular holiday destinations like Goa, Kerala and Rajasthan. The company also has plans to open 13 Gateway hotels in the next financial year, according to a top official of the company.

“We are growing quite aggressively and opening one hotel in every six weeks. We are hopeful to open one hotel in every three weeks during the 2012 calendar,” Bickson said.

The hotel is located at the intersection of Hyderabad and Secunderabad in close proximity to the city centre and the business district of the twin cities. “We expect around 65-70 per cent occupancy rate for the hotel,” Indira K Reddy, managing director of Taj GVK Hotel and Resorts, said.

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First Published: Jan 31 2012 | 12:26 AM IST

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