Indian-origin Pixstory ties up with Arsenal to promote social media ethics

European football major is third club to join platform, says partnership will focus on reducing abuse, hate speech in online fan conversations

Indian-origin social media platform Pixstory on Wednesday joined hands with European football major Arsenal as a social media partner to promote online ethical behaviour.

Arsenal has said that the new partnership will focus on reducing abuse and hate speech in online fan conversations. The club joined the platform under the handle @Arsenal. Together with Pixstory, Arsenal will take part in campaigns aimed at creating a sustainable internet free of toxicity. Arsenal is the third major European club, after Juventus and Paris Saint Germain Feminine, to collaborate with the platform.

“At Arsenal we’re committed to fighting the toxicity and abuse that has become