Indian OTT industry to grow $13-15 bn in next 10 years: Report

the OTT sector is also witnessing a rise in investments in Indian original content

The Indian OTT streaming industry is expected to grow to USD 13-15 billion over the next decade at a CAGR of 22-25 per cent, according to a joint report on media and entertainment.

The OTT (over-the-top) industry is constantly growing and is one of the most competitive amongst emerging markets with over 40 players representing all types of content providers, said the report from industry body CII and Boston Consulting Group (BCG). 

This has been led by "strong tailwinds" from basic enablers being in place for digital video streaming such as affordable high-speed mobile internet, doubling of internet users in the last