Indian shoppers turning hybrid with mix of online-offline purchases: Criteo

A report by Nasdaq-listed Criteo says 45% of Indians surveyed browse products online but buy them at a store, while 44% purchase online after selecting products at a retail store

Indian shoppers are following the hybrid path on their purchases and are increasingly starting their shopping journeys on the open internet, says a report. According to the 2022 India Shopper Story report by Nasdaq-listed Criteo, about 45 per cent of Indians surveyed browse products online but buy them at a store, whereas 44 per cent purchase online after selecting products at a retail store.

A majority (52 per cent) of Indians also confirmed purchasing products online via retail/brand shopping apps. Concurrently, shoppers also continue to visit physical stores to speak with salespeople and discover more unique merchandise. Also, the urgency and