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Indians to spend more on travel in 2016: Tripadvisor study

Online traveller reviews are cited by 93% of global as well as Indian accommodation owners as being the most important element for the future of their business

Indians to spend more on travel in 2016: Tripadvisor study

BS Reporter Bengaluru
More than 62% of Indian travellers are ready to spend more for families on global travel in 2016, according to a study by travel site TripAdvisor. Globally, only 49% of them want to spend more money on travel.

"Indian travellers thinking of a holiday as a reward that their family deserves is just the right kind of sentiment to be moving into 2016 with! Being high on the global list of travellers who want to try something new bodes very well for the nascent activities space in the country," said Nikhil Ganju, Country Manager, TripAdvisor India in a release.

Around 44% of Indian travellers will increase travel budgets in the year, while only a third of the global travellers had this optimism. Indian travellers are in line with the global average when it comes to their number one deal-breaker for deciding where to book - 63% will look elsewhere if a hotel does not have air-conditioning. Breakfast (54% ), Room Service (51%) and In-room wifi (45% ) are the next three most important amenities for Indians after the air conditioning.

 

India comes 18th in the global travel budget rankings, with an estimated average travel budget of $ 3107, compared to the global average travel spend of $ 5,100, it said.

Nearly 39% of Indian hoteliers are raising room rates and were doing so because they renovated their properties to stay in line with competition.

Online traveller reviews are cited by 93% of global as well as Indian accommodation owners as being the most important element for the future of their business. It's no surprise then that online reputation management remains the biggest area of planned investment for hoteliers in 2016, with 59% global and 79% Indian accommodation owners investing more in this area next year, the release said.

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First Published: Dec 16 2015 | 3:48 PM IST

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